The Unbreakable Rules of Marketing: Be Unexpected
Things to remember: Don’t do the expected thing. Our brains are wired to notice the new and unexpected. Be unexpected. Be entertaining. Be memorable.
The Unbreakable Rules of Marketing
The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your cat.
The Unbreakable Rules of Marketing: Go Big or Go Home
Things to remember: “Big” directly relates to the effort that you put out. Marketing is an investment, not an expense. Everything you do for your
The Unbreakable Rules of Marketing: The Medium is Not the Message
Things to remember: The medium cannot replace the message. Your message has to be strong and clear. If the message is strong enough, it can
The Unbreakable Rules of Marketing: Your Brand is Your Reputation
Things to remember: You have a brand whether you like it or not. If you aren’t controlling your brand, someone else is. With consistency, creativity,
The Unbreakable Rules of Marketing: Emotions are the Ultimate Connection
Things to remember: In marketing, emotions are the ultimate connection. Facts and figures will never motivate people the way emotions can. Never fool yourself into
The Unbreakable Rules of Marketing: Perception is Reality
Things to remember: What people believe is ultimately reality. People create their own perceptions, but only from the cloth you provide them with. Control your
The Unbreakable Rules of Marketing: Connection is Everything
Things to remember: Connecting with your audience is critical. Do more than communicate. Connect. To truly connect with people you have to be engaging, interactive
The Unbreakable Rules of Marketing: Clients Aren’t Targets
Things to remember: Clients aren’t targets. They are people, just like you and I. If you treat people like targets, they will run as fast
After you read this book, you’ll be far more conscious of how you’re marketing all the time, and how you can be much better at it. Whether you’re trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you’re marketing. This book is about the principles of marketing that have always been with us, but that most people aren’t even aware of.
Awarded 2012 top 10 business books by NFIB (National Federation of Independent Businsess)
Price: $ 24.00