The Unbreakable Rules – Strategies – Page 3

SSI Shredding Systems on TV

Case Study: SSI Shredding Systems SSI is an industrial shredder manufacturer that builds custom shredders for a wide variety of industries including recycling, waste management

The Unbreakable Rules of Marketing: Love vs. Prostitution

Things to remember: The soft sell = Love (no one likes sales “shoved” down their throat) The hard sell = Prostitution (that’s what you’re doing

The Unbreakable Rules of Marketing: You Can’t Afford to Ease Up on Marketing

Things to remember: Don’t ease up on your marketing. Smash down on the gas in order to make it up the hill of the “bad

The Unbreakable Rules of Marketing: Be #1 at Whatever You Do

Things to remember: Be #1 at what you do. Because whatever it is that you do, you have to do it well. If you’re in

The Unbreakable Rules of Marketing: Everything is Marketing

Things to remember: Every single thing you do is marketing. Nothing you do is immune from the impression you make. Sweat the small stuff and

The Unbreakable Rules of Marketing: Marketing Requires a Strategy

Things to remember: Marketing requires a good strategy. A strategy is not a tactic. Be consistent and stick to your strategy.

The Unbreakable Rules of Marketing: Keep it Simple

Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.

The Unbreakable Rules of Marketing: Marketing is Not an Expense

Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest