The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your cat.
Things to remember: The soft sell = Love (no one likes sales “shoved” down their throat) The hard sell = Prostitution (that’s what you’re doing
Things to remember: Don’t ease up on your marketing. Smash down on the gas in order to make it up the hill of the “bad
Things to remember: Be #1 at what you do. Because whatever it is that you do, you have to do it well. If you’re in
Things to remember: Every single thing you do is marketing. Nothing you do is immune from the impression you make. Sweat the small stuff and
Things to remember: Marketing requires a good strategy. A strategy is not a tactic. Be consistent and stick to your strategy.
Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.
Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest
After you read this book, you’ll be far more conscious of how you’re marketing all the time, and how you can be much better at it. Whether you’re trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you’re marketing. This book is about the principles of marketing that have always been with us, but that most people aren’t even aware of.
Awarded 2012 top 10 business books by NFIB (National Federation of Independent Businsess)
Price: $ 24.00