The Unbreakable Rules of Marketing: A Good Idea Is Not Enough
Things to remember: A good idea is just that, an idea. It will go no where else without action. A great plan, hard work and
The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your cat.
Things to remember: A good idea is just that, an idea. It will go no where else without action. A great plan, hard work and
Things to remember: Too much marketing is too much. Know who you are trying to reach and why. Know when to stop marketing and let
Things to remember: Make sure your marketing strategy includes goals. Don’t get distracted by what others are doing, keep your eyes on your goals. Always
Things to remember: Facts don’t always tell the truth. Don’t use facts to stretch, distort and disfigure the truth. Your best message is the truth.
Things to remember: Marketing has to start from within. The message needs to resonate internally before it can work its way externally. Start inside and
Things to remember: Marketing isn’t magic. You can’t just snap your fingers and have great marketing. It takes consistency, creativity and hard work. Working hard
Things to remember: Marketing requires constant effort. Everything your company does affects the impression you make. There are no short cuts to marketing. Work hard
Things to remember: Marketing is about getting people to love you If you love first, you’re more likely to get love from others When people
After you read this book, you’ll be far more conscious of how you’re marketing all the time, and how you can be much better at it. Whether you’re trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you’re marketing. This book is about the principles of marketing that have always been with us, but that most people aren’t even aware of.
Awarded 2012 top 10 business books by NFIB (National Federation of Independent Businsess)
Price: $ 24.00