The Unbreakable Rules of Marketing: Strategy Before Tactics
Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a
The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your cat.
Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a
Things to remember: Go big in all you do. Go big in your messaging, your effort and most importantly, your execution. Go bigger than big.
Things to remember: Your creativity has to be genuine to what you do. There is no magic pill for creativity. Creativity sometime takes hard work
Things to remember: The small stuff makes up the big stuff. If you want to make a big splash, sweat the small details. Pay attention
Things to remember: If you don’t risk anything, you risk everything. If you want to reach people, risk the big ideas. Risk creativity. Be willing
Things to remember: Things aren’t always what they appear to be. Your brand is what others say about you. When you’re consistent, your message will
Things to remember: Keep it simple, make it memorable. Keeping things simple takes a lot of hard work. Behind every great idea is countless years
Things to remember: Love in all you do, including love of your clients. Love is not just a feeling. It always about doing. Love is
After you read this book, you’ll be far more conscious of how you’re marketing all the time, and how you can be much better at it. Whether you’re trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you’re marketing. This book is about the principles of marketing that have always been with us, but that most people aren’t even aware of.
Awarded 2012 top 10 business books by NFIB (National Federation of Independent Businsess)
Price: $ 24.00