Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a bunch of time, money and effort.
Tactics rarely work if there is no strategy.
Come up with a good strategy then back it up with tactics.
Things to remember:
- Don’t deploy tactics before you have a good marketing strategy.
- Strategy before tactics like socks before shoes.
- Having a good marketing strategy will make your tactics easier and more effective.