Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a bunch of time, money and effort.

Tactics rarely work if there is no strategy.

Come up with a good strategy then back it up with tactics.

Things to remember:

  • Don’t deploy tactics before you have a good marketing strategy.
  • Strategy before tactics like socks before shoes.
  • Having a good marketing strategy will make your tactics easier and more effective.