Things to remember:

  • Don’t do the expected thing.
  • Our brains are wired to notice the new and unexpected.
  • Be unexpected. Be entertaining. Be memorable.

About the author

One comment

  • Colleen Simpson says:
    October 6, 2011 at 9:06 am

    Awesome post Cathey. I now know that “what” and have to get to the “how.”

    :0)

Comments are closed.