Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a bunch of time, money and effort. Tactics rarely work if there is no strategy. Come up with a good strategy then back it up with tactics. Things to remember: Don’t […]
Things to remember: Go big in all you do. Go big in your messaging, your effort and most importantly, your execution. Go bigger than big. Go really big.