Things to remember: “Big” directly relates to the effort that you put out. Marketing is an investment, not an expense. Everything you do for your marketing, do it full out…or don’t even bother.
Things to remember: The medium cannot replace the message. Your message has to be strong and clear. If the message is strong enough, it can become the medium.
Things to remember: You have a brand whether you like it or not. If you aren’t controlling your brand, someone else is. With consistency, creativity, and hard work, you can build a great brand.
Things to remember: In marketing, emotions are the ultimate connection. Facts and figures will never motivate people the way emotions can. Never fool yourself into believing that your marketing isn’t about emotions.
Things to remember: What people believe is ultimately reality. People create their own perceptions, but only from the cloth you provide them with. Control your customer’s perceptions, and reality will take care of itself.