Tag: life lessons

Too many people try tactics before coming up with a good strategy. This is marketing suicide, or at least a good way to waste a bunch of time, money and effort. Tactics rarely work if there is no strategy. Come up with a good strategy then back it up with tactics. Things to remember: Don’t […]

Things to remember: Things aren’t always what they appear to be. Your brand is what others say about you. When you’re consistent, your message will be repeatable by others. Keep it simple. Keep it consistent.

Things to remember: Keep it simple, make it memorable. Keeping things simple takes a lot of hard work. Behind every great idea is countless years of sweat, trial, error and discovery. It just looks easy at the end.