Things to remember: Be #1 at what you do. Because whatever it is that you do, you have to do it well. If you’re in business only for money, you should get out! Do what you’re good at. It’s the best marketing you have.
Things to remember: Every single thing you do is marketing. Nothing you do is immune from the impression you make. Sweat the small stuff and the big stuff will follow.
Things to remember: Marketing requires a good strategy. A strategy is not a tactic. Be consistent and stick to your strategy.
Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.
Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest in your marketing, and expect a return on your investment.
Things to remember: Don’t do the expected thing. Our brains are wired to notice the new and unexpected. Be unexpected. Be entertaining. Be memorable.
Things to remember: “Big” directly relates to the effort that you put out. Marketing is an investment, not an expense. Everything you do for your marketing, do it full out…or don’t even bother.
Things to remember: The medium cannot replace the message. Your message has to be strong and clear. If the message is strong enough, it can become the medium.
Things to remember: You have a brand whether you like it or not. If you aren’t controlling your brand, someone else is. With consistency, creativity, and hard work, you can build a great brand.
Things to remember: In marketing, emotions are the ultimate connection. Facts and figures will never motivate people the way emotions can. Never fool yourself into believing that your marketing isn’t about emotions.