Tag: branding

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Case Study: SSI Shredding Systems SSI is an industrial shredder manufacturer that builds custom shredders for a wide variety of industries including recycling, waste management and a long list of specific industries that need bulk reduction. The Problem SSI had been a manufacturing company that was around for over 20 years and had been riding […]

Things to remember: The soft sell = Love (no one likes sales “shoved” down their throat) The hard sell = Prostitution (that’s what you’re doing when you’re trying to force feed your marketing down someone’s throat) Chose love over prostitution.