Things to remember: Your marketing message should be simple. No one remembers complex. Keep it simple or you’ll simply be forgotten.
Things to remember: Marketing is not an expense, it’s an investment. Like any investment, you need a plan to make it a good one. Invest in your marketing, and expect a return on your investment.
Things to remember: Don’t do the expected thing. Our brains are wired to notice the new and unexpected. Be unexpected. Be entertaining. Be memorable.
Things to remember: Connecting with your audience is critical. Do more than communicate. Connect. To truly connect with people you have to be engaging, interactive and reach them on a level they want to be reached.
Things to remember: Clients aren’t targets. They are people, just like you and I. If you treat people like targets, they will run as fast as they can in the other direction. Connect with your clients on a level that they want to be reached.