Listen to Cathey Armillas’ interview on Exceptional Women Northwest to hear about the power of creativity, Toastmasters, and living life backwards!

3 things to take away from this interview:

1) Have the guts to be creative
In marketing, you have to connect with people through emotions. Most people want to shout at you with their message or shove features and benefits down your throat. No one wants to hear your “Blah, blah, blah”!

2) There’s no such thing as staying the same
In all that you do, you’re either striving to get better or allowing yourself to get worse. Never pass up on an opportunity to better yourself. Toastmasters is a great place to do that.

3) Live life backwards
Sometimes you just have to do things backwards. It’s better than not doing them at all. If you’ve missed out on something you’ve always wanted to do in life, do it now! It’s never too late.