Cathey evolved into a highly sought-after persuasion coach from her decades as a marketing professional. After the publication of her award-winning book, The Unbreakable Rules of Marketing, she was invited by marketing and business organizations all over the world to teach people how to apply the Unbreakable Rules not just to marketing, but to their personal lives too.
Her marketing campaigns have yielded millions of dollars; and has landed her clients on TV shows like David Letterman, CNBC and The History Channel. She passionately helps people outperform their own marketing.
This led to TEDx Talks and, inevitably, to the creation, teaching, and presentation coaching of her How to Rock a TED Talk program.