Cathey Armillas

Marketing Strategist | International Speaker | Presentation Coach | Creator of the "How To ROCK a TED Talk" program | Author of "The Unbreakable Rules of Marketing"

  • CFO University
  • PGE
  • Cinder
  • City of Long Beach
  • Henry V
  • Intel
  • Crimson Trace
  • Evanta
  • Hong Kong University
  • MTV
  • Oregon Association of Court Reporters
  • Perkins & Co
  • Portland State University
  • Ruby Jewel
  • R2C Group
  • TEDxPortland
  • Tillamook
  • Nickelodeon
  • Nike
  • Viacom

Cathey evolved into a highly sought-after persuasion coach from her decades as a marketing professional. After the publication of her award-winning book, The Unbreakable Rules of Marketing, she was invited by marketing and business organizations all over the world to teach people how to apply the Unbreakable Rules not just to marketing, but to their personal lives too. 

Her marketing campaigns have yielded millions of dollars; and has landed her clients on TV shows like David Letterman, CNBC and The History Channel. She passionately helps people outperform their own marketing. 

This led to TEDx Talks and, inevitably, to the creation, teaching, and presentation coaching of her How to Rock a TED Talk program.

 Cathey’s top 3 re-tweeted tweets (say that 5 times fast):

  1. #UnbreakableRules: Anything that influences how someone will think of your business, your organization, or even yourself, is marketing.
  2. #UnbreakableRules: People don’t buy facts, they buy emotions. #marketing
  3. #UnbreakableRules: It’s creativity behind the message, not the method, that gets through. Dull arrows bounce. 

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