Make your ideas land.

I help speakers, leaders, and organizations tell better stories, build stronger talks, and make their ideas land.

Cathey Armillas smiling in a black top against a purple background
Cathey speaking onstage

I speak.

Storytelling keynotes and interactive speaking workshops for conferences, leaders, and teams. Give your audience something to think about and something to try.

Explore speaking ↗
Cathey coaching a speaker beside a laptop

I coach.

TED and TEDx coaching, storytelling, and presentation coaching. Bring your idea, story, or talk. Let’s make it the best it can be.

Explore coaching ↗
Cathey with a storytelling adventure group on a bridge beside a waterfall

I create experiences.

Take storytelling outside the meeting room. My Storytelling Adventure Experience™ gets your group exploring a place, finding stories, and practicing together.

Explore experiences ↗

About Cathey

Good ideas deserve to be heard.

I’m a speaker, storytelling coach, and creator of experiences that get people talking. I work with people when what they have to say matters, whether they’re preparing a TEDx talk, leading a team, or trying to make sense of an idea that won’t leave them alone.

I’ve coached TED and TEDx speakers and worked with leaders and organizations on storytelling and presentations. Sometimes we work around a table. Sometimes we head toward a waterfall. Wherever we start, we’re working toward an idea people can understand and a story they’ll remember.

Meet Cathey
Cathey Armillas talking with two hosts during a television interview

A few ways to partner

Start with what you want people to do.

A keynote, a talk you’re preparing, or a team that needs to tell better stories. Here’s how I can help.

For an event or conference

Speaking

Bring me in for a storytelling keynote or interactive speaking workshop. I’ll shape it for your audience, with ideas they can use and opportunities to practice through my Skills Drills™ methodology.

For a speaker or leader

1-on-1 coaching

Preparing a TED or TEDx talk, a keynote, or a presentation that matters? Bring the messy idea or the story you can almost see. We’ll find its shape and practice how you’ll deliver it.

For people developing a talk

Story Academy

You’ve got a story. Let’s turn it into a talk. This 6–8 week, small-group speaking and storytelling coaching program helps you build and practice a talk using my Idea Map™, without scripting and memorizing every word. In the final session, you deliver it.

For teams who learn by doing

Storytelling Adventure Experience™

A custom storytelling workshop that takes your group into the world around you. With the Idea Map™ and guided practice, people find stories they can bring back to their teams, their talks, and their work.

For ongoing practice

Speaker Skills Academy

The live speaking and storytelling practice community I founded with Marc Williams. Members practice together through Skills Drills™, trying new ways to make their ideas land.

Explore SSA ↗

Cathey in action

Ideas come alive when we work with them.

Speaker coaching

TED and TEDx speakers I’m proud to have coached.

TED 2026Drew McCartorThe deadly threat affecting millions and how to prevent it
TED 2020Ali KashaniA friendly, autonomous robot that delivers your food
TEDxPortlandEmma McIlroyThe two words that stand between you and your next big idea
TEDxPortlandMira KaddouraHow women can change the world by asking “why not me?”
TEDxWilmingtonWomenLu Ann CahnWhy we must do new things to live a happier life
TEDxPortlandDr. Eric TranA breakthrough in eradicating cancer
TEDxPortlandKali Thorne LaddWhy hope and love changes everything for children
TEDxPortlandJordan Dinwiddie10 lessons I learned from being a nerd
TEDxBayonneMegs ShahSafeguarding your digital life through effective online hygiene
TEDxGrandCanyonUniversityRaelene WeaverLet boys be kids first
TEDxPortlandRoxyComfort
TEDxPortlandKee NelsonFinding your “Kee” ingredient
TEDxPortlandSam DiazFinding common ground: reshaping our communities
TEDxPortlandXiomara TorresThe power of advocacy
TEDxPortlandZach KingThe storyteller in all of us
TEDxPortlandTyrone PooleCreating access to housing in America
TEDxPortlandSpeechYour sacred serial number
TEDxPortlandFrank MooreA perfect life and love
TEDxChulaVistaTim GardThe Laughter Connection
TEDxPortlandStephen GreenCheat more
TEDxSalemLou RadjaAfrica my roots, America my wings
TEDxPortlandBen Canales & John WallerFinding Portland
TEDxPortlandSean McClainCan we flip the body’s regenerative switch?
TEDxPortlandScott HanselmanTech promised everything. Did it deliver?
TEDxPortlandBen SandHarnessing Technology to Transform Foster Care
TEDxVictoriaDavid DelisleHow to start spending, saving, and giving better
TEDxMakatiKatrina BurrusCan We Transform Brilliant Jerks Into Inspiring Leaders?
TEDxUNLVMark “Marvelless Mark” KampHow to become confident by creating your “ultra” ego

In their words

What it’s like to work with Cathey.

“Cathey is a phenomenal speaking coach. I’d never have made it through my TED talk without her. Her system really works, you just gotta trust it. She went above and beyond to ensure I was prepared and I’ll use her to get me ready for every speech going forward. Cannot recommend her highly enough.”

Emma McIlroy

“I consider myself a fairly good storyteller but Cathey’s Storytelling Adventure Experience really helped me hone my craft. Cathey’s powerful insights and simple constructs have been invaluable. I feel more connected to my audiences than ever. Plus, learning and listening in the context of an adventure is super fun.”

Rebecca Armstrong
Speech on working with Cathey
Rowena on working with Cathey
John Waller on working with Cathey

Selected clients and organizations

Clients include

The right story makes the idea easier to see.

Cathey and Mira Kaddoura beside a wall of mapped ideas

Let’s talk

Tell me what you’re working on.

Planning an event, preparing a talk, or looking for storytelling training for your team? Tell me what you have in mind. We’ll figure out where to start.