Cathey's Marketing Mindset Blog

Your mindset is what drives you forward or holds you back. If you have the marketing mindset, you realize that everything you do is marketing. Cathey's insights through her videos, tips and quotes will show you how to develop your marketing mindset.

Great doesn't just happen on its own. You have to work hard to create an idea that is great.  more

Above All, Marketing is Getting People to Love You.

We all indulge in marketing. Whether you realize it or not, you’re marketing all the time. You market to your co-workers, to your friends, to your family, to strangers at the grocery store. You even market to yourself.

... more

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford more

You are in a constant state of making impressions. People are watching what you do; listening to what you say; and reacting to how you act.

All of this is marketing.

So think carefully about every form of communication you use and how you use it. Everything you do is making an... more

Out 'n' About Treehouse Treesort, Cave Junction, Oregon
Bellagio Fountains, Las Vegas, Nevada
Kuala Lumpur City Centre Park, Malaysia

The foundation of marketing is love. 

Marketing is all about love. It's that simple. You're trying to get people to love you; whether the "you" is you personally, or a product, service or idea.

And the best way to get people to love you is to love them first.

That means stop... more

Steel Bridge, Portland, Oregon

In this video, marketing strategist Cathey Armillas will give you insight on how marketing is like a bridge. She’s in Portland, Oregon, home of the City of Bridges. She highlights the Steel Bridge, built in 1912. The only double deck bridge in the world with independent lifts. You’ll see how... more