Marketing Mindset: Bulding a bridge

Steel Bridge, Portland, Oregon

In this video, marketing strategist Cathey Armillas will give you insight on how marketing is like a bridge. She’s in Portland, Oregon, home of the City of Bridges. She highlights the Steel Bridge, built in 1912. The only double deck bridge in the world with independent lifts. You’ll see how building a bridge is just like building your marketing strategy.

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